Consider Your Target Demographic
Essential Photography Tips

Consider Your Target Demographic
Your portfolio needs to reflect your target demographic, whether it is a couple looking for a wedding shoot, or an agency looking for a commercial shoot. If your portfolio gives off the wrong image, you wont attract any of the clients you want. Think of a wedding photographers portfolio, typically white, clean, and easy to use. This is suited towards the target demographic of a wedding photographer: typically younger couples sometimes females are in charge of certain decisions with dreams of the perfect wedding. Typically speaking, weddings are full of white, with beautiful flowers and rays of sunshine. If you want to attract wedding clients, you need your portfolio to resemble a wedding. At the same time though, if you primarily shoot fashion photography, chances are you shoot hip, trendy subjects and that is what your target demographic is looking for. Have your portfolio reflect that. It sounds too simple to over think, but youd be surprised what some people surround their best work in.
Understand your lens true dimensions
Don t be dictated by the sun
Photograph the subjects that are necessary for addition to existent collection to possess a great portfolio
Break all the rules
Banish long arm self portraits
Think of the number of images
Define the purpose of your portfolio and study how to create a photography portfolio for that purpose
Don t be a memory cheapskate
Style and Design
Be flexible
How to shoot fireworks
Keep files well organized
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