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Famous Logos That Have A Hidden Message

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McDonalds

Yes, it really means M for McDonald s and there really isn t any other meaning McDonald s had intended. Instead, it came to mean something unintentionally by customers, at least according to design consultant and psychologist Louis Cheskin. In the 60s, McDonald s wanted to change their logo but Cheskin insisted on leaving the golden arches. He said it s because customers unconsciously recognize the logo as symbolism of a pair of nourishing breasts (via BBC). Whether we unconsciously believe this or not, Cheskin convinced them and now the logo is one of the most recognizable in the world.


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