Customer journey is still top priority
Digital Marketing Trends
Customer journey is still top priority
70% of companies cited having a clear understanding of customer journeys across channels as very important. The disconnect between data and the customer journey is still extremely apparent. In order to fully understand the journey, you must be able to analyze the past across all channels.
Offline is the bride of online
Data shouldnt be ignored
CX
B2B and B2C are getting closer
New payment methods are on the rise
Content creators are more necessary than ever
You cant pick which strategyto focus on and measure
Mobile is an important part of the customer experience
Customer experience trumps all
Video is growing as an exciting opportunity
The algorithm will change And change again
Paid advertising is here to stay More ...
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