Customer journey is still top priority
Digital Marketing Trends
Customer journey is still top priority
70% of companies cited having a clear understanding of customer journeys across channels as very important. The disconnect between data and the customer journey is still extremely apparent. In order to fully understand the journey, you must be able to analyze the past across all channels.
Video is growing as an exciting opportunity
Pricing is not a differentiator
Agencies need to focus more on content optimization
Data shouldnt be ignored
Still experimenting with digital
Again customer experience is your only differentiator
New payment methods are on the rise
CX
Content marketing is exciting but hasnt grown
Focus on customer experience is non geo specific
Customer journey is still top priority
Conversion optimization has high ROI More ...
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