B2B is more focused on content optimization
Digital Marketing Trends
B2B is more focused on content optimization
40% of B2B marketers selected content optimization as a top priority for 2015, compared to only 24% of B2C marketers.
The rise of marketing automation
Customer experience trumps all
Video is growing as an exciting opportunity
Customer journey is still top priority
Still experimenting with digital
Paid advertising is here to stay
ROI is still an issue for marketers
Marketings role
Content marketing is exciting but hasnt grown
Social conversion is coming
Pricing is not a differentiator
Mobile Just mobile More ...
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