B2B is more focused on content optimization
Digital Marketing Trends
B2B is more focused on content optimization
40% of B2B marketers selected content optimization as a top priority for 2015, compared to only 24% of B2C marketers.
Still experimenting with digital
ROI is still an issue for marketers
The rise of marketing automation
B2B and B2C are getting closer
B2B is more focused on content optimization
Customer journey is still top priority
Insight vs analytics
Customer experience trumps all
Focus on customer experience is non geo specific
Paid advertising is here to stay
Mobile is an important part of the customer experience
Video is growing as an exciting opportunity More ...
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