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ROI is still an issue for marketers

Digital Marketing Trends

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ROI is still an issue for marketers

32% of marketers are not confident or are neutral in their ability to measure return on investment for digital marketing opportunities. However,80% of marketers agrees that their marketing activity will be more measurable in 2015.


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Social conversion is coming
Data shouldnt be ignored
We are ignoring the power of geo targeting
Insight vs analytics
B2B and B2C are getting closer
Customer journey is still top priority
B2B is more focused on content optimization
Conversion optimization has high ROI
Paid advertising is here to stay
CX
Again customer experience is your only differentiator
Growth hacking will continue to evolve
More ...


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